The challenge
The brand was already winning on social — hundreds of creators a season, in every market, producing the most desirable imagery in its category. But the journey stopped there. A post earned attention for a day, the shopper landed on a product page dressed in flat studio photography, and the brand paid to earn that attention all over again next week.
Running a roster of that size in-house was the other problem: discovery, rate negotiation, briefs, rights, approvals and payment across dozens of markets, none of it in one system. The team wanted the program managed and the content working everywhere — because the customer journey is no longer a line from post to purchase.
The approach
Creatable’s agency team runs the program on the platform: discovering and booking creators through Influence, drafting the creative direction, handling contracting and usage rights, and settling every payment — one workflow instead of dozens of threads. The brand approves; we operate.
Then Site repurposes all of it. Every cleared asset flows into product pages, category and campaign landing pages, editorial stories and a shoppable feed — tagged to live products, so a look becomes a basket in two taps. Track prices the whole funnel, from the social impression to the attributed order.
“One booking now earns attention on social and converts on site. Our content finally outlives the post.”
The results
Conversion on sessions that engage with creator content runs 2.5X the site baseline, shoppers watch three videos a visit, and the same assets hold above 8% engagement on social — one program compounding at both ends of the funnel.
- →2.5X conversion rate on site, for sessions that engage with creator content.
- →3 videos per visit watched on average, across product and campaign pages.
- →>8% engagement rate on social, sustained across the managed roster.
- →Managed end to end discovery, booking, rights and payment run by our agency team.