The challenge
Aeropostale's audience lives on short-form video, but the brand's site experience still ran on flat studio photography. Social content performed — and then died on the platform it was posted to. Nothing carried the momentum from a creator's feed to the product page, and the marketing team had no way to prove which piece of content had actually driven a sale.
And the people who knew the product best — thousands of store associates already making content on their own time — had no way to sell from it, and nothing to gain when they did.
The approach
Using Influence, the team discovered and booked creators matched to specific products, briefed them in one place, and secured full usage rights on delivery. With Team, they opened the same platform to store associates as the Aeropostale A Team — same tools, same library, same commissions. Every asset lands in one managed library instead of scattered across DMs and drives.
Site then published that library as shoppable video across category and product pages, with products tagged directly in each clip. Track closed the loop: social reach, on-site engagement, and sales attribution in one full-funnel view, so the team could double down on the creators and formats that were actually selling.
“Creatable is powerful, yet simple to use.”
The results
Creator video became the highest-converting experience on the site. Shoppers who watched stayed roughly three times longer, browsed more, and converted at a rate the brand's static merchandising had never reached.
- →13.4M total views across social and on-site placements from a single creator library.
- →6.2% social engagement rate — well above the brand's paid social benchmark.
- →12% on-site conversion rate for sessions that engaged with shoppable video.
- →3X time on site, with attribution tying views back to revenue.
- →5.2% storefront conversion rate on A Team associate storefronts — new commission income for the people on the floor.
