ShopMy is a shopping destination — a marketplace of creator curations that lives on their site and app and keeps the follow, the click and the conversion there. Creatable is the layer between social and your own store: build your creator program, then bring that content to life on your PDPs, where the sale, the data and the customer stay yours.
ShopMy gives creators a place to curate and shoppers a place to browse — on their property. Creatable gives you the creators, the content and the on-site experience, then shows you exactly which content moved your revenue.
Find, vet, brief and pay the right creators — plus your own employees, associates and ambassadors.
External network onlyPublish creator video as shoppable galleries, PDP carousels and creator storefronts on your domain.
Creatable onlyTie every view, click and add-to-cart to revenue — creator by creator.
Creatable onlyCAI scans millions of creator profiles and 12 years of shoppable-video sales data to predict conversion before you book — then writes the brief, payout and requirements automatically. On a marketplace you wait for creators to opt in and pick your links; Creatable goes out and books the exact creators who convert your products — and they work for you, not for a destination.
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Deploy creator video as interactive galleries and PDP carousels with add-to-cart, broadcast-grade streaming and product indexing — right inside your store. ShopMy hosts creator storefronts on ShopMy; Creatable puts creator video and creator storefronts on your domain, your PDPs and your app.
Reconcile every shoppable view against verified order data to see revenue per creator, per product, per placement — not estimated EMV. A marketplace reports the clicks it sent you and bills a commission; Creatable shows how each piece of content moved your funnel — view, click, add-to-cart, order — on your own site.
Turn store associates, ambassadors and affiliates into sellers alongside influencers — with a Team API and performance reporting by region, store and tier. An external network is external by definition; Creatable activates the people who already represent you — and keeps them on your property.
Every creator, ambassador and store associate gets their own shoppable storefront hosted on your domain — their picks, their looks, their video, their followers' curated edit, all rendered in your commerce experience with your cart and your checkout. Shoppers browse a person, not a page, and never leave your site to do it.
On a marketplace those same curations become the marketplace's asset: their URL, their audience, their first-party data. With Creatable the curation, the traffic it earns, the SEO, the session and the shopper data are yours — you own it, control it, and can act on it.
ShopMy compares itself to Instagram Shopping and TikTok Shop — and that is exactly right. It is a place to shop. Creatable doesn't compete with those destinations; it partners with them, and turns the traffic they send into engagement and revenue on the property you own.
Not you. The follow, the session and the data sit with the marketplace.
Every activation grows your property, your audience and your first-party data.
Use ShopMy as one more source of traffic if it performs. Just don't mistake it for the on-site experience every retailer has to own — replacing Creatable with a marketplace hands your funnel's most valuable moment to someone whose job is to keep it.
| Capability | Creatable | ShopMy |
|---|---|---|
| Where the shopping happens | ||
| Where the content lives | CreatableYour PDPs, category pages, app and creator storefronts on your own domain | ShopMy✕On ShopMy — creator storefronts hosted on their destination |
| Who owns the shopper | CreatableYou: the session, the data, the customer, the repeat purchase | ShopMy✕The marketplace owns the audience, the follow and the browsing |
| Direction of traffic | CreatableSocial and marketplaces feed your store | ShopMy~Feeds their destination first, then refers a click out |
| Creator program | ||
| Creator sourcing | CreatablePredictive AI books the best-selling creator per product from millions of profiles | ShopMy~Network creators pick you after you opt in and post a commission |
| Employees, associates & ambassadors | CreatableTeam API activates your own people as sellers alongside influencers | ShopMy✕External creator network only |
| Briefs, rights & payouts | CreatableManaged collabs with usage rights for your own site and channels | ShopMy~Affiliate links and commissions; limited rights to reuse content |
| On-site experience | ||
| Shoppable video | CreatableInteractive galleries and PDP carousels with add-to-cart, broadcast-grade streaming | ShopMy✕Nothing runs on your storefront |
| Creator storefronts on your domain | CreatableEvery creator, ambassador and associate gets a shoppable storefront on your site — your cart, your SEO, your first-party data | ShopMy✕Curations live on their destination; the URL, audience and data are theirs |
| Catalog & merchandising control | CreatableFull catalog sync, product indexing and custom attributes | ShopMy~Your feed placed inside their marketplace |
| Measurement & commercials | ||
| Attribution | CreatableCreator-to-cart revenue reconciled against your verified orders | ShopMy~Clicks referred and commissionable orders they can see |
| Insight into what content works | CreatableView, click, add-to-cart and revenue by creator, product and placement | ShopMy✕Marketplace-side reporting only |
| Commercial model | CreatablePlatform partner — no commission on traffic you already own | ShopMy~Commission on every referred sale, indefinitely |
*Based on publicly available information as of June 2026. Features may change — see vendor's site for the latest.
Marketplaces sent us clicks. They never made our own product pages better. Creatable put creator video on our PDPs — conversion there is up 51%.
We stopped treating shopping destinations as competitors. They send traffic; Creatable makes what happens after the click actually convert — 3.0× on the content itself.
Our associates and ambassadors are never going to live inside someone else's network. Creatable gave us one program for influencers, employees and affiliates — all landing on our site.
External destinations are traffic sources — use them. Just don't let one be your on-site experience. Creatable plugs into your store in under 30 minutes and brings your creator lists and partnerships with it.
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