LTK is a shopping destination — an app, a website and a newsletter where 40M monthly shoppers follow creators, browse LTK Shops and, increasingly, check out without ever reaching your site. Creatable is the layer between social and your own store: build your creator program, then bring that content to life on your PDPs and creator storefronts, where the sale, the data and the customer stay yours.
LTK gives creators a place to curate and 40M shoppers a place to browse — on their property, measured by their dashboard. Creatable gives you the creators, the content and the on-site experience, then shows you exactly which content moved revenue on your site.
Find, vet, brief and pay the right creators — plus your own employees, associates and ambassadors.
External network onlyPublish creator video as shoppable galleries, PDP carousels and creator storefronts on your domain.
Creatable onlyTie every view, click and add-to-cart to revenue — creator by creator.
Creatable onlyCAI scans millions of creator profiles and 12 years of shoppable-video sales data to predict conversion before you book — then writes the brief, payout and requirements automatically. LTK matches you to creators inside its own network of premium lifestyle influencers; Creatable searches the whole creator landscape and books the exact creators who convert your products — for you, not for a destination.
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Deploy creator video as interactive galleries and PDP carousels with add-to-cart, broadcast-grade streaming and product indexing — right inside your store. LTK's video-first experience and LTK Shops run inside the LTK app; Creatable puts creator video and creator storefronts on your domain, your PDPs and your own app.
Reconcile every shoppable view against verified order data to see revenue per creator, per product, per placement — not estimated EMV. LTK 360 reports the funnel LTK can see — impressions, click-outs and the commissionable orders it referred; Creatable measures view, click, add-to-cart and order inside your own funnel, reconciled to your order data.
Turn store associates, ambassadors and affiliates into sellers alongside influencers — with a Team API and performance reporting by region, store and tier. LTK's network is premium lifestyle creators, by application; Creatable also activates the people who already represent you — associates, ambassadors, employees, onboarded affiliates — on your property.
Every creator, ambassador and store associate gets their own shoppable storefront hosted on your domain — their picks, their looks, their video, their followers' curated edit, all rendered in your commerce experience with your cart and your checkout. Shoppers browse a person, not a page, and never leave your site to do it.
On LTK those same curations become an LTK Shop: their URL, their app, their followers, their first-party data — and with in-app checkout, sometimes their transaction too. With Creatable the curation, the traffic it earns, the SEO, the session and the shopper data are yours — you own it, control it, and can act on it.
LTK calls itself the inventor of Creator Commerce, and it is a real one: an app with tens of millions of monthly shoppers, creator LTK Shops, Daily Drops, Deals, a newsletter, Connected TV, even in-app checkout. All of it is a destination — the same category as Instagram Shopping or TikTok Shop. Creatable doesn't compete with those destinations; it partners with them, and turns the traffic they send into engagement and revenue on the property you own.
Not you. The follow, the session and the data sit with the marketplace.
Every activation grows your property, your audience and your first-party data.
Use LTK as one more source of traffic if it performs — many retailers do, and should. Just don't mistake it for the on-site experience every retailer has to own. Replacing Creatable with a shopping app hands your funnel's most valuable moment to a platform whose entire business is keeping it.
| Capability | Creatable | LTK |
|---|---|---|
| Where the shopping happens | ||
| Where the content lives | CreatableYour PDPs, category pages, app and creator storefronts on your own domain | LTK✕In the LTK app, on LTK.com and in LTK Shops — their destination |
| Who owns the shopper | CreatableYou: the session, the data, the customer, the repeat purchase | LTK✕LTK owns the app install, the follow, the notifications and the browsing |
| Direction of traffic | CreatableSocial and shopping apps feed your store | LTK~Builds their app audience first, then click-outs — or in-app checkout |
| Creator program | ||
| Creator sourcing | CreatablePredictive AI books the best-selling creator per product from millions of profiles | LTK~Matched within LTK’s network of premium lifestyle creators |
| Employees, associates & ambassadors | CreatableTeam API activates your own people as sellers alongside influencers | LTK✕External creator network only |
| Briefs, rights & payouts | CreatableManaged collabs with usage rights for your own site and channels | LTK~Flat-fee campaigns, commissions and paid content licensing |
| On-site experience | ||
| Shoppable video | CreatableInteractive galleries and PDP carousels with add-to-cart, broadcast-grade streaming | LTK✕Video-first, but only inside the LTK app |
| Creator storefronts on your domain | CreatableEvery creator, ambassador and associate gets a shoppable storefront on your site — your cart, your SEO, your first-party data | LTK✕LTK Shops live on LTK; the URL, audience, SEO and data are theirs |
| Catalog & merchandising control | CreatableFull catalog sync, product indexing and custom attributes | LTK~Your product feed placed inside their catalog of 450M+ products |
| Measurement & commercials | ||
| Attribution | CreatableCreator-to-cart revenue reconciled against your verified orders | LTK~LTK 360 reports click-outs and the orders LTK referred |
| Insight into what content works | CreatableView, click, add-to-cart and revenue by creator, product and placement | LTK✕Platform-side reporting only — nothing about your own funnel |
| Commercial model | CreatablePlatform partner — no commission on traffic you already own | LTK~Commission on referred sales plus campaign and media fees |
*Based on publicly available information as of June 2026. Features may change — see vendor's site for the latest.
The shopping apps sent us clicks. They never made our own product pages better. Creatable put creator video on our PDPs — conversion there is up 51%.
We still run LTK. We just stopped expecting it to improve our own site. It sends traffic; Creatable makes what happens after the click actually convert — 3.0× on the content itself.
Our associates and ambassadors are never going to be accepted into someone else's creator network. Creatable gave us one program for influencers, employees and affiliates — each with a storefront on our own site.
External destinations are traffic sources — use them. Just don't let one be your on-site experience. Creatable plugs into your store in under 30 minutes and brings your creator lists and affiliate partnerships with it — including creators you already work with on LTK.
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