Book creators at their published rate to make the content and grant the usage rights, then put that content to work as retail media — on the publisher's product pages, in sponsored video units and across full-funnel placements. One order covers the creative, the rights and the media.
Retail media has scale and first-party data, and almost no creative worth watching. Meanwhile the creator economy has the creative and none of the point of sale. So brands pay twice: once for influencer content that lives for a day on social, and again for retail ad units that shoppers ignore.
Creatable joins them. You book the creator at a set rate; they produce the content, grant the usage rights, and post to their own audience if you want it — all within their standard rates. A retail media order then places that content as the PDP carousel, the sponsored video unit and the full-funnel ad.
Buy a sponsored slot on the product page and fill it with an influencer selling your product, right where buyer intent is highest.
Extend authentic creator content from social channels into retail networks.
Turn creator-made content into high-impact video units that drive sales on retail networks.
For RMNs: offer advertisers next-level shoppable video that raises engagement and ad value.
Find and book the creators you want, at published rates, right from your product page. You get the rights with the booking. Then run that content on retail product pages at the rates the retail publisher publishes.
Every rate is visible up front, and the whole thing — booking, rights, serving, reporting and payment — is managed and settled on Creatable. Creative spend and media spend stop being two budgets.
Search from your own product page. Every creator is priced up front, so you know the rate before you ask.
Accept and the booking carries the brief, the product and the usage rights. No negotiation, no separate licensing deal.
The same asset runs on retail PDPs, in sponsored video and in paid placements — at the rates the retail publisher publishes.
Serving, reporting and payment all happen in one place — every rate transparent, one settlement at the end.
This is a sponsored media placement, not organic content you hope shows up. You buy the slot on the retailer’s product page, and it is filled with an influencer demonstrating your product, shoppable in place, in front of the audience with the highest buyer intent — ad dollars spent at the point of sale instead of two clicks away from it.
Trusted creator voices spark discovery at the top, drive high-intent traffic to the store in the middle, and keep shoppers engaged on site until they convert — with consistent messaging because it is the same content everywhere.
Closed-loop attribution follows the shopper from influencer impression to final purchase on retail media sites.
Creators craft relatable content with professional visuals; booking templates keep it aligned to brand values without flattening the voice that made it work. Then it is optimized for retail placement and made clickable.
Turn existing visitors into new revenue with premium shoppable video placements, unlock underused inventory, and give advertisers a differentiated offering across product pages, search results and promotional slots.
No commitment. No limits. Just a booking fee — and every dollar buys creator-made creative as well as a placement.
