Retail has always been a triangle: the store, the shopper, and the seller. Site restores the third corner online — a salesperson on every product page, a storefront for every seller, a discovery feed in your own app. All shoppable, all attributed.
In a store, the seller closes the sale: they show the product in use, answer the question the page cannot, and earn the trust that converts. Online, that person disappeared — and conversion has sat in the low single digits ever since.
Site puts them back at catalog scale. Creators publish, content is tagged to products, Site places it where the shopper already is, shoppers buy, and the data comes back to the creator who sold it.
A salesperson on every PDP: creator video that changes with the SKU, shoppable in place, credited and paid to whoever sold it.
A kiosk on your site for every seller you have — collections, posts, follow — with real SEO, AEO and GEO value behind it.
Social commerce inside your own app or site: a vertical, shoppable feed that gives shoppers a reason to come back.
Amplify, Engage, Inspire, Flip and Storefront cover every surface from the PDP to the app home. Each is tuned to your brand and previewed before it ships, uses your cart and your actions, and can be filled dynamically by SKU or hand-picked — all from one content library.
Every associate, affiliate and influencer gets a storefront on your domain — and all of them roll up into one community feed that grows on its own as content is published.
Site reads your catalog, tags content to products, and moderates submissions with AI assistance before anything goes live. Then it measures properly — every experience tagged, every view and sale attributed down to the asset.
Embed it, or build it. The Content API serves the best-performing asset for any product, audience or surface you own — native app, kiosk, email, onsite search, or an agentic shopping assistant asking what real people said about this product.
Long-tail coverage matters here: content at scale means your catalog has answers where reviews and copy run out.
“Creatable on site increases conversions.”
“Creatable is powerful, yet simple to use.”
The pattern holds across every category — apparel, beauty, home improvement, consumer electronics. Aéropostale, Ulta Beauty, Floor & Decor and Crutchfield all run creator content on site with Creatable.
Start with one widget on the pages that already make the money, then open the storefronts.
