Traackr provides creator data, benchmarking and reporting. Creatable is where that intelligence is not only reported but actively turns into revenue: book the best creators with predictive AI, make their video shoppable in your own store. Not a dashboard of what happened; a sale on your site.
Traackr measures and benchmarks creator performance. Creatable turns those insights into shoppable video on your own store — and attributes every on-site sale to the creator who drove it.
Find, vet, brief and pay the right creators for every product.
Measurement & socialPublish creator video as shoppable galleries and PDP carousels with add-to-cart.
Creatable onlyTie every view, click and add-to-cart to revenue — creator by creator.
Creatable onlyCAI scans millions of creator profiles and 12 years of shoppable-video sales data to predict conversion before you book — then writes the brief, payout and requirements automatically. Traackr scores creators on reach and vitality; Creatable predicts who will actually sell — and books them.
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Deploy creator video as interactive galleries and PDP carousels with add-to-cart, broadcast-grade streaming and product indexing — right inside your store. Traackr measures content on social; Creatable makes it shoppable on your own product pages.
Reconcile every shoppable view against verified order data to see revenue per creator, per product, per placement — not estimated EMV. Traackr benchmarks and models performance; Creatable reconciles real on-site orders, creator by creator.
Turn store associates, ambassadors and affiliates into sellers alongside influencers — with a Team API and performance reporting by region, store and tier. Traackr is built for measuring influencers — not activating the people already in your stores.
| Capability | Creatable | Traackr |
|---|---|---|
| Creator discovery & booking | ||
| Find & book creators | CreatablePredictive AI matches the best-selling creator per product, with auto-generated briefs & payouts | Traackr~Creator intelligence & VIT scoring; manual vetting & outreach |
| Creator intelligence | CreatableBooking decisions driven by real shoppable-video sales performance | Traackr~Deep creator database & benchmarking across 70 countries |
| Conversion prediction | CreatableForecasts on-site conversion before you book, from 12 years of sales data | Traackr✕Not available — scores reach, engagement & vitality |
| On-site experience | ||
| Shoppable video & galleries | CreatableInteractive widgets and PDP carousels with add-to-cart, on your own store | Traackr✕Measures social content; nothing on your storefront |
| Broadcast-grade streaming | CreatableCustom attributes, closed captioning & product indexing built in | Traackr✕Not available |
| Platform integrations | CreatableStore & catalog sync keeps every product bookable & shoppable | Traackr~Social-platform & partner data integrations |
| Measurement & attribution | ||
| Measurement & benchmarking | CreatableOn-site sales reconciled to verified orders in real time | Traackr~Best-in-class measurement & VIT benchmarking |
| Sales attribution | CreatableCreator-to-cart revenue against verified order data | Traackr~Attribution modeling (VIT, EMV, some sales) |
| Revenue per creator | CreatableSee exactly which creators, products & placements drive on-site sales | Traackr~Modeled performance, not on-site order data |
| Scale, ops & support | ||
| Employee activation | CreatableTeam API turns associates, ambassadors & affiliates into sellers | Traackr✕Enterprise influencer measurement focused |
| Reporting by org | CreatablePerformance by region, store and tier | Traackr~Global, multi-brand reporting |
| Onboarding | CreatableWhite-glove migration, live in under 30 minutes | Traackr~Enterprise onboarding & services |
*Based on publicly available information as of June 2026. Features may change — see vendor's site for the latest.
Traackr told us which creators mattered, but the buying still happened on social. Creatable made that creator video shoppable on our PDPs — conversion there is up 51%.
We had beautiful dashboards but no storefront experience. Creatable turned the same creators into on-site video that returned 3.0× — measured against real orders.
Creatable let us activate store associates as sellers alongside our influencers — Traackr measures campaigns, it doesn't run our floor. One program, top to bottom.
Most teams move in under 30 minutes. We bring over your creator lists, active partnerships and campaign workflows — so you don't start from scratch.
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