The challenge
The brand’s reputation rests on hands-on product advice, but producing that advice as video for tens of thousands of SKUs was beyond any in-house studio. Coverage was deep on hero products and empty everywhere else.
The content team needed a repeatable way to source credible, on-brand video and get it live on the right product pages quickly.
The approach
Team handled discovery, booking, briefing, and rights for creators with genuine category credibility — audio installers, car enthusiasts, home theater builders — so every clip carried real authority.
Site matched delivered video to the right SKUs and published it as shoppable content, while content management kept moderation and versioning in one place.
“Being able to rely on the Creatable team has been incredibly useful for us!”
The results
Video coverage extended far past hero SKUs, and pages with creator video held attention more than twice as long as those without.
- →20% creator catalog coverage — video extended well past hero SKUs into the long tail.
- →4.8% on-site conversion rate on video-enabled product pages.
- →2.4X time on site for sessions that engaged with video.
- →45% higher order value on video-assisted purchases.