In today’s creator economy, the brands that win are the ones that continuously source fresh, authentic content from diverse voices. But finding new creators, scaling content production, and maintaining quality can be complex and time-consuming.
That’s why Creatable’s new Open Submission Forms are designed to help brands dramatically expand their reach, discover new talent, and streamline content sourcing, all from within the Creatable platform.
Here’s how Open Submission Forms are transforming the way brands build creator-powered growth.
Expand your Content Sourcing to a Larger Audience
Traditional creator campaigns often rely on existing influencer lists or limited outreach. While effective, this approach can restrict discovery and slow the pace of innovation. Open Submission Forms remove those barriers by allowing brands to open campaigns to anyone.
With a simple shareable link, you can:
- Reach creators across markets, regions, and niches
- Tap into new communities
- Encourage participation from both professional influencers and everyday brand advocates
- Generate a steady stream of authentic content
This open approach enables brands to continuously refresh their creator ecosystem and uncover new perspectives that resonate with modern audiences.
Discover and Recruit your Next High-Performing Creators
Open Submission Forms don’t just generate content, they also create a powerful pipeline for long-term creator partnerships.
As creators submit their content, brands can collect and evaluate key information such as:
- Social profiles and audience demographics
- Content style and category expertise
- Geographic reach and language capabilities
This insight allows you to identify standout creators and invite them to join your ongoing programs. Instead of starting from scratch with every campaign, you can build a scalable, performance-driven creator team.
Over time, this creates a flywheel:
- Open campaigns attract new creators
- High performers are identified
- Top creators are invited into long-term relationships
Content quality and ROI improve with every campaign
Configure and Customize with Ease
Open Submission Forms are designed to be simple to set up and manage.
From the Creatable dashboard, teams can:
- Create and launch a campaign including a submission page in minutes
- Customize campaign messaging, branding, and guidelines
- Define submission requirements and content criteria
- Manage submissions in a centralized workflow
This flexibility ensures that campaigns can be tailored to specific product launches, seasonal initiatives, or strategic growth priorities, without requiring technical resources or complex integrations.
A Smarter, Scalable Approach to Creator Content
Open Submission Forms represent a shift from one-off influencer activations to a continuous, scalable creator sourcing model. By opening campaigns to a broader audience, capturing valuable creator insights, and simplifying the campaign setup process, brands can:
- Scale content production more efficiently
- Discover new creator talent faster
- Build stronger, long-term creator ecosystems
- Increase content diversity and authenticity
- Drive measurable performance across channels
As the creator economy continues to evolve, brands need flexible tools that enable discovery, experimentation, and growth. Creatable’s Open Submission Forms deliver exactly that. Empowering organizations to unlock the full potential of creator-driven marketing. Reach out to your account manager or email sales@creatable.com for a demo.
