Creatable AI, otherwise known as “CAI”, now acts as your 24/7 compliance officer. The moment a creator uploads a video to your campaign, CAI performs a dual-layer scan to ensure the content is perfect before it ever goes live.
How it works:
When content is uploaded, CAI runs two distinct, high-speed scans:
- Creative Direction Compliance: CAI checks the video against your creative brief. Was the required messaging included in the first 3 seconds? Is the “Get Ready With Me” vibe right? Is the CTA clear?
- Posting Requirements Compliance: CAI listens and looks for “must-haves” and “must-nots.” It flags profanity, incorrect brand mentions (like saying “Ulta” instead of “Ulta Beauty”), or the use of forbidden terms and emojis.
Real-World Example:
In a recent test with a major beauty campaign, CAI caught a subtle voiceover error where a creator mispronounced the brand name and missed a specific requirement to showcase a full product lineup. CAI flagged the error instantly, allowing the brand to request a fix before the campaign launched.
Why this changes the game for your team:
- Streamlines Moderation: No more watching hundreds of videos to check for small details.
- Brand Safety: Ensure every post is “G-rated” and strictly follows your brand guidelines.
- Launch Faster: Move from upload to approval in seconds, not days.
Ready to automate your content moderation? Schedule a demo today!
About Creatable
Creatable is the leading creator platform for ecommerce, enabling brands to drive measurable sales through high-performing creator content. By combining proprietary data, AI-powered automation, and dynamic shoppable video technology, Creatable empowers retailers to transform their online stores into conversion-optimized destinations. The company partners with leading global brands to redefine how products are discovered, evaluated, and purchased in the digital age.
