Available across all branded creator storefronts, this new feature allows shoppers to subscribe directly to their favorite creators with a single click. Once followed, customers receive updates via notifications and email alerts when a creator uploads new shoppable content and product collections to their storefront.
By capturing shopper intent right at the point of sale, Follow Me bridges the gap between social media interest and continuous e-commerce engagement.
Key Capabilities: How It Works
- One-Click Subscription: A prominent “Follow” button embedded on every creator storefront enables instant shopper sign-ups.
- Automated Notifications: Followers automatically receive real-time alerts, email digests, and updates when new content or product recommendations go live.
- Owned Audience Channels: Gives creators and brands a direct path to re-engage high-intent customers without relying on third-party social algorithms.
Core Business Benefits for Retail Programs
- Driving Consumer Loyalty: Converts casual browsers into a dedicated, recurring audience for your brand and creator network.
- Increased Repeat Conversions: Brings warm, ready-to-buy traffic back to shoppable product pages when new video content drops.
- Elevated Site & Social Engagement: Creates an active feedback loop that keeps shoppers connected to relatable creator storytelling.
- Turnkey Activation: Easily enabled program-wide through Creatable’s administrative settings.
About Creatable
Creatable is the leading creator platform for e-commerce, enabling enterprise retailers to drive measurable sales through high-performing creator content. By combining proprietary data, AI-powered automation, and dynamic shoppable video technology, Creatable empowers brands to transform their online stores into conversion-optimized destinations.
Ready to boost repeat shopper engagement across your creator network? Schedule a demo with our team today!
