How Aéropostale Doubled Conversion Rates with Creatable & Authentic Creator Content
In a recent interview, Maddy Davis of Catalyst Brands shared how Aéropostale transformed its social presence and customer engagement by partnering with Creatable. When Davis first joined the brand, Aéropostale had limited content that truly resonated with its core demographic. Creatable’s platform enabled store ambassadors—real employees who reflect Aéro’s community—to generate fun, authentic content that performed strongly across social channels and helped rebuild meaningful customer relationships.
A major breakthrough came from Creatable’s PDP (product detail page) widget, which Davis described as a key connector between social content and the ecommerce experience. By showcasing real people wearing Aéropostale products across different body types, the brand gave shoppers a more accurate and relatable understanding of fit. This shift reinforced Aéropostale’s “Aero for All” ethos and underscored the growing importance of authenticity in youth-focused retail. The results were substantial: pages with Creatable content saw double the conversion rate, higher average order values, and more engaged customers.
Creatable also played a vital role in Aéropostale’s recent influencer and ambassador campaigns. A 50-influencer campaign generated 3.5 million views and a 6% engagement rate—impactful metrics that contributed significantly to back-to-school performance. Creatable’s ability to separate performance data for store associates versus influencers allowed the brand to understand what was driving results across both groups, revealing strong performance in each segment.
Beyond performance, Davis emphasized the cultural impact within Aéropostale’s stores. Store employees who participated through Creatable grew as creators, posted consistently, supported each other, and helped foster a vibrant internal community. This blend of creator empowerment, authentic storytelling, and measurable ecommerce impact has been so successful that Aéropostale now plans to expand Creatable’s technology across additional brands within the Catalyst portfolio.
About Creatable
Creatable continues to lead the retail industry with the most comprehensive creator management and marketing platform for ecommerce, supporting an evolving landscape with scalable technology that connects marketers with the right creators and activates all advocates — store associates, influencers, and affiliates — faster, easier, and with full transparency.
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