Because retail has never been just the transaction between a store and a customer. It always had the salesperson standing between them. We are here to put the salesperson back.
A ten-times conversion gap is not a design problem or a checkout problem. It is a missing person.
Since the first person sold the first product in the first shop, someone has been there to help the customer decide — answering the question the label cannot, showing the thing in use, giving the shopper the confidence to hand over money. That is not a retail tactic. It is a human need, and it never went away.
In a store, all three are present — and one in five shoppers buys.
Online retail left the middle empty.
The assortment, the price, the promise. Retailers have spent thirty years perfecting this online — catalog, search, checkout, logistics.
Arriving with a need and a question. More informed than ever, and more uncertain than ever, because the choice is infinite.
The one who closes it. Online, this player was never given a seat — and every point of that conversion gap sits in the empty chair.
A person on camera, holding the product, saying the thing a spec sheet cannot — and the ability to buy it right there, without leaving the frame. That is the closest thing the internet has to someone on the shop floor.
Which means the medium is not a marketing asset. It is sales infrastructure — and we have spent over a decade patenting how it works, from tagging products inside a video to making that video shoppable wherever it travels. A retailer that does not control it has outsourced its most valuable employee to somebody else's feed.
Nobody moves top to bottom any more. They see it on TikTok, ask an AI assistant about it, search it, get an email, land on the product page, leave, come back through a creator's storefront. Six surfaces, one decision, no order. A platform that only lights up one of them is not solving the problem.
Where the creator publishes and the audience already lives.
The highest-intent screen you own, and usually the emptiest.
Indexable creator pages that earn organic traffic on their own.
When a shopper asks an AI, it should answer with real people.
The channel you already pay for, carrying a face instead of a banner.
A destination per seller, and a shoppable feed inside your own app.
Every product joined to every asset, every asset joined to the person who made it, and every view joined to the order it produced. One index, one join key. That is the thing nobody else has built for retail — it is patented, and it is why content can be placed automatically, credited correctly and measured all the way down.
Five layouts, one embed. Product pages, category hubs, guides, app feeds — filled dynamically by SKU, in your own design.
A shoppable page per seller on your own domain, indexable by search and answer engines, rolling up into one community feed.
Serve the best-performing asset to any surface you own, and query the whole funnel back out. Build anything.
Social platforms report reach. Your analytics reports orders. Nothing joins the two, so nobody can say what a creator was actually worth — and creator budgets get cut in the first hard quarter.
We own both halves: social performance per post, on-site engagement per asset, and attributed revenue per order. The attribution method behind it is our own patented work, and every metric carries one published definition, so two teams reading the same number mean the same thing.
Online retail is too vast, and catalogs are too deep, for a dozen bookings a quarter. To compete you have to activate everyone who can credibly speak for you — which is why we built for two kinds of creator on one platform, in one index, with one report.
Every other route makes you assemble this from four vendors and a spreadsheet. One motion, one platform, one number at the end of it — running on technology we own and have patented.
Search four million creators by product, audience or intent — with the reasoning shown.
Published rates per deliverable, brief, gifting, rights and payment on one record.
Campaigns for your whole roster — content, share, open submission, tier by tier.
Widgets, storefronts and API push one library to every surface you own.
Social, site and sales in one dashboard, queryable down to the line item.
And back to the top. What sold tells you who to book next, what to brief, and which products need coverage — so the loop gets sharper every cycle.
Creatable is the creator marketing platform for retail. We have spent over a decade on the same problem — shoppable video at catalog scale — and that history is the reason our predictions, our placements and our attribution work on real assortments rather than in a demo.
We are not an agency with software attached, and not software with a services upsell. The technology is the product — proprietary and patented, from how content is tagged to products through to how a sale is attributed back to the person who made it — and our in-house campaign team comes with it, built into the booking fee rather than a separate retainer.
Our customers are apparel, beauty, sporting goods, home improvement, jewelry and consumer electronics retailers — the categories where a shopper genuinely cannot decide from a spec sheet, and where a good salesperson has always been worth the most.
Start with one widget on the pages that already make the money, or activate one store's associates. Either way you will see the gap start to close in the first month.
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